November 2014

According to eMarketer, consumers are leading nothing short of a buying revolution. U.S. online sales are expected to grow to more than $300B this year alone. And that growth is expected to continue for the foreseeable future. That would appear to be great news for e-commerce retailers and the brands they sell. But all that growth isn’t being spread equally. According to Practical eCommerce, consumers are spending more of those online dollars with big retailers—leaving out the smaller and niche players. “Total U.S. ecommerce sales are likely to grow about 15.5 percent, with large online retailers — it would seem — enjoying...