March 2017

Consumer packaged goods brands benefit from dashboard solutions SAN FRANCISCO, Calif. & JACKSONVILLE, Fla. – March 29, 2017 – Content Analytics, Inc., an innovator in eCommerce management solutions, today announces a strategic partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods (CPG) industry. The partnership will enable Acosta to add best-in-class eCommerce capabilities to its existing integrated sales and marketing solutions. Content Analytics provides the only eCommerce solution that combines analytics, content management, and reporting capabilities all in one platform. In the U.S. alone, eCommerce is growing at 15.1 percent annually, according to estimates by the U.S....

eCommerce is growing at an alarming rate and many brands have limited eCommerce presence. By using certain best practices, they can quickly establish strong positions online. This exclusive new eBook, explores the top seven plays that are crucial to winning online, including: Ensuring that your products are set up and listed online Keeping your products in stock Having best in class product presence Setting the right prices Implementing on-going operational visibility Having centralized content management Adopting an agile approach   To learn all of the steps brands can take to win online, download eCommerce Playbook for Brands: How to Win in eCommerce. [mkd_button...

Content Analytics, Inc, a leader in eCommerce management for brands and retailers, announces today the release of Competitive Insights, a new component within their end-to-end eCommerce management platform. Competitive Insights gives brands actionable information on how they are performing relative to their competition online. As an end-to-end solution provider, Content Analytics offers help at all stages of the lifecycle, from product content creation to analytics and reporting to content storage and management. “Brands are measured based on market share relative to their competition. We now give brands actionable data and insight to know where they stand amongst their competition and a set...

Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way. Walmart was not trying to buy market share. That’s too expensive and not efficient. Rather, they were buying capabilities that they could leverage across their portfolio and scale...

Shopping for an item online or via a mobile device is very different than purchasing an item in-store. The potential online advantages – convenience, choice, and price – must be matched with the disadvantages that come with the sensory deprivation of the eCommerce experience. There are many elements to online sensory deprivation, including the inability to closely examine, touch, feel, sample, smell or try on an item, or to solicit a quick opinion from a sales assistant or fellow shopper. The way online retailers and the brands / manufacturers counter this is with product or item content. The higher quality this online...