April 2017

Welcome to our inaugural episode of Bricks to Clicks, a podcast presented by Content Analytics and hosted by author, CEO, and entrepreneur, David Feinleib. Tune in and hear experts in the field of eCommerce talk about industry trends and insider tips to help brands start winning online. In this episode, David talks with experts in retail and eCommerce, Alli Meyer-Golden and Fred Rodriguez, about the most important steps that brands can take to start winning online.   Learn why imagery and content are so important to the brand experience, conversion and how great content leads to great reviews. Plus, get the inside scoop...

According to a poll in 2016, UPS and comScore found that 51% of purchases (excluding grocery) are now being made online. Fortune Magazine also echoed that for the first time, consumers are shopping online for most of their purchases. Many analysts are now saying that a tipping point in consumer buying habits has occurred. With more and more online shopping studies highlighting similar trends, manufacturers, brands, and retailers are waking up to a changing retail environment that can no longer be ignored or managed with sub-par tools. Instead, those who can see the tsunami of demand and conversion steadily moving online are seeking best-in-class...

Content Analytics, in partnership with Walmart.com, is rolling out a new capability that significantly reduces the time, effort, and resources for Drop Ship Vendors (DSVs) to get their items setup with Walmart.com. With this new capability, Content Analytics can reduce time-to-market for DSVs on Walmart.com from upwards of five weeks to under 10 days. Our technology, combined with a direct line to Walmart.com’s API, allows us to automate the process for item setup. Until now, this has been a very manual process that could take up to five weeks. What this means for DSVs is they can now get their products to...

SmartLabel™ is an initiative from the Grocery Manufacturers Association (GMA) to provide increased access and visibility to nutritional information. As part of the initiative, Content Analytics has been selected by the GMA to present at its upcoming SmartLabel™ event. Content Analytics will be presenting an overview of its SmartLabel™ capabilities on April 14, 2017. More and more, consumers are looking for helpful information before making choices about the food they buy. By participating in SmartLabel™ brands are giving consumers the information they need in an accessible, easy to access digital format. With the Content Analytics' SmartLabel™ solution, we do the work for...