June 2017

The story of the day, and maybe one of the most important of 2017, is that Amazon just agreed to purchase Whole Foods for $13.4 billion. This comes in the wake of Whole Foods’ investors looking for some leadership changes, namely because of dipping market share and plummeting stock prices. Amazon agreed to pay $42/share (a nice 27% boost from its current trading value) and, for now, will keep embattled CEO and founder John Mackey at the helm. This story, though, isn’t really Whole Foods. It’s Amazon, and with it, a move towards dominating the $800 billion brick and mortar...

In this episode, David talks with eCommerce & Amazon expert and consultant, Melissa Burdick. Listen to Melissa talk about the challenges that some large brands have with the transition from offline to online and what they can do to start winning online. Dave and Melissa also discuss the current Amazon price war, ways to structure your organization for eCommerce success, and what retailers are and can be doing to differentiate themselves from Amazon. Melissa spent a decade at Amazon and helped launch their CPG and advertising businesses, and was most recently VP of eCommerce at the Mars Agency. She now runs...

eCommerce has challenged brand managers in almost every category, and power tools are no exception. Brands now market in both offline and online channels to an ever-widening range of consumers – from the “truly handy” to the “YouTube handy.” In e-commerce, this means providing online retailers with accurate, detailed content for the former, while offering pretty pictures and safety warnings for the latter. So which power tool brands are best managing their products online and how much impact does the content actually have? To answer this question, we analyzed the most popular power tool brands sold through Walmart.com and focused on a...

Learn how to sell online. Real-world case studies and market insights from the world’s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key...

In this episode, David talks with Silicon Valley visionary, Joe Schoendorf, about what the future holds for eCommerce. With fifty-one years in Silicon Valley and positions at companies including Hewlett-Packard, Apple, and venture capital firm Accel, he's got his finger on the pulse of eCommerce. Tune in and get Joe's perspective on the future of eCommerce. It's an episode you won't want to miss!...

Our team has been working with one of the largest toy companies in the world – Mattel – to help them overcome some fundamental challenges that every brand faces online: improving their overall content health, lowering out-of-stock rates, and streamlining third-party sales channels. This year, things have been heading in a very positive direction for the stalwart brand, so much so that Celebrate Magazine dedicated an article to Mattel’s eCommerce accomplishments.   This month’s Supplier Spotlight (a section devoted to how brands are investing in new technologies) talks a little bit about some of the key milestones my team hit for Mattel,...