Rapid iteration and flexibility to support the evolving needs of our customers
Get the book that Sri Rajagopalan, head of E-Commerce at J&J called a must-read.
Content Analytics made sense for our brand for a number of reasons. Most importantly, the maturity of our online business and the state of our online identity at the time we began our journey together made the tools analyzing content a priority. Content Analytics provides content management and analytical tools that we find valuable and has played a role in teaching our team which questions to ask when evaluating our content health.
When we're dealing with thousands of SKUs across multiple retailers, having the right tools and data consolidated in one place helps us pinpoint exactly where to accelerate change.
Measuring and improving business performance in eCommerce is one of the biggest challenges facing major brands today. Content Analytics is our technology partner of choice in the Omni-channel space. Their platform addresses some of the biggest and most challenging problems today: content and analytics.