Author: David Feinleib

Our team has been working with one of the largest toy companies in the world – Mattel – to help them overcome some fundamental challenges that every brand faces online: improving their overall content health, lowering out-of-stock rates, and streamlining third-party sales channels. This year, things have been heading in a very positive direction for the stalwart brand, so much so that Celebrate Magazine dedicated an article to Mattel’s eCommerce accomplishments.   This month’s Supplier Spotlight (a section devoted to how brands are investing in new technologies) talks a little bit about some of the key milestones my team hit for Mattel,...