Best Practices for E-Commerce Product Pages

Retail is undergoing a seismic shift with consumers leading the way. The paradigms of physical retail (location, convenience, loyalty) are subverted in the online universe, giving way to visibility, information, and price. This leaves brands scrambling to chase the dynamic and often fickle preferences of shoppers who are increasingly shrewd when it comes to value.

Optimizing product pages for search, including Amazon listing optimization and Walmart listing optimization, as well as native product pages need to happen simultaneously for online success.

Using the right measurement tools and best practices, you can update your existing e-commerce pages with informative and engaging information that increases both visibility and conversion.  Here’s an overview of what you’ll learn in our whitepaper.

Must-Haves for eCommerce Product Page Optimization

Online shoppers have an expectation for information that enables them to trust your products. In fact, a lack of information doesn’t just impact SEO, it negatively impacts loyalty. Consumers assume that missing information is tantamount to bad news.

So, what are those elements and what should they include? Download the full whitepaper for specific best practices on each of the following:

  • Product Title
  • Product Bullets
  • Product Description/Copy
  • Images
  • Image Resolution
  • Reviews
  • Rich Media

Monitor Everything

In the physical retail world, stores have clerks to make sure that shelves are clean, well-stocked, and that products are displayed properly. It’s literally a full-time job.

In the virtual world, you have an equal responsibility to monitor the digital shelf. Set a target to ramp up the visual monitoring and inspection of your most important product pages. If you don’t already have a monitoring protocol in place, scale, but do it quickly. Start with the top 25 most important products. Use those pages as a testing phase that instructs you on the resources (human, time, software, etc.) that you need to keep an eye on your entire online universe.

Unique Content on Retailer Sites

Yes, you need to create unique product page content for your own landing pages as well as your product pages on retailer sites.

Unique content improves search engine rankings. Google’s search platform is smart, and it detects (and punishes) duplicate content. Duplicate title tags are a complete non-starter from a search perspective. Accept that you have to use different phrasing in your product titles and that you have to tweak your copy.

Best Practices for eCommerce Keyword Optimization

Download “Best Practices for eCommerce Product Pages” for a mini case study on search rankings of the #6 most searched for gifts in the first half of December “Family Christmas Pajamas.”

Find out which retailers made it into the top search results and see our breakdown of why they are winning.

Download Best Practices for eCommerce Product Pages

Content Analytics’ latest white paper provides a comprehensive overview on just how to format your product pages to:

  • Increase search engine rankings (both on Google and third-party retail sites like Amazon and Walmart)
  • Engage and improve customer experience
  • Build brand loyalty
  • Improve conversion rates for product pages

We feature insights we’ve gained from our extensive experience working with both the largest retailers and vendors in the market. This includes specific tips on product page formatting that includes how to:

  • Optimize product titles for product pages
  • Optimize copy and image formatting
  • Monitor and learn from consumer reviews
  • Follow best practices for ecommerce keyword optimization