Welcome to our inaugural episode of Bricks to Clicks, a podcast presented by Content Analytics and hosted by author, CEO, and entrepreneur, David Feinleib. Tune in and hear experts in the field of eCommerce talk about industry trends and insider tips to help brands start winning online. In this episode, David talks with experts in retail and eCommerce, Alli Meyer-Golden and Fred Rodriguez, about the most important steps that brands can take to start winning online.   Learn why imagery and content are so important to the brand experience, conversion and how great content leads to great reviews. Plus, get the inside scoop...

According to a poll in 2016, UPS and comScore found that 51% of purchases (excluding grocery) are now being made online. Fortune Magazine also echoed that for the first time, consumers are shopping online for most of their purchases. Many analysts are now saying that a tipping point in consumer buying habits has occurred. With more and more online shopping studies highlighting similar trends, manufacturers, brands, and retailers are waking up to a changing retail environment that can no longer be ignored or managed with sub-par tools. Instead, those who can see the tsunami of demand and conversion steadily moving online are seeking best-in-class...

Content Analytics, in partnership with Walmart.com, is rolling out a new capability that significantly reduces the time, effort, and resources for Drop Ship Vendors (DSVs) to get their items setup with Walmart.com. With this new capability, Content Analytics can reduce time-to-market for DSVs on Walmart.com from upwards of five weeks to under 10 days. Our technology, combined with a direct line to Walmart.com’s API, allows us to automate the process for item setup. Until now, this has been a very manual process that could take up to five weeks. What this means for DSVs is they can now get their products to...

SmartLabel™ is an initiative from the Grocery Manufacturers Association (GMA) to provide increased access and visibility to nutritional information. As part of the initiative, Content Analytics has been selected by the GMA to present at its upcoming SmartLabel™ event. Content Analytics will be presenting an overview of its SmartLabel™ capabilities on April 14, 2017. More and more, consumers are looking for helpful information before making choices about the food they buy. By participating in SmartLabel™ brands are giving consumers the information they need in an accessible, easy to access digital format. With the Content Analytics' SmartLabel™ solution, we do the work for...

Consumer packaged goods brands benefit from dashboard solutions SAN FRANCISCO, Calif. & JACKSONVILLE, Fla. – March 29, 2017 – Content Analytics, Inc., an innovator in eCommerce management solutions, today announces a strategic partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods (CPG) industry. The partnership will enable Acosta to add best-in-class eCommerce capabilities to its existing integrated sales and marketing solutions. Content Analytics provides the only eCommerce solution that combines analytics, content management, and reporting capabilities all in one platform. In the U.S. alone, eCommerce is growing at 15.1 percent annually, according to estimates by the U.S....

eCommerce is growing at an alarming rate and many brands have limited eCommerce presence. By using certain best practices, they can quickly establish strong positions online. This exclusive new eBook, explores the top seven plays that are crucial to winning online, including: Ensuring that your products are set up and listed online Keeping your products in stock Having best in class product presence Setting the right prices Implementing on-going operational visibility Having centralized content management Adopting an agile approach   To learn all of the steps brands can take to win online, download eCommerce Playbook for Brands: How to Win in eCommerce. [mkd_button...

Content Analytics, Inc, a leader in eCommerce management for brands and retailers, announces today the release of Competitive Insights, a new component within their end-to-end eCommerce management platform. Competitive Insights gives brands actionable information on how they are performing relative to their competition online. As an end-to-end solution provider, Content Analytics offers help at all stages of the lifecycle, from product content creation to analytics and reporting to content storage and management. “Brands are measured based on market share relative to their competition. We now give brands actionable data and insight to know where they stand amongst their competition and a set...

Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way. Walmart was not trying to buy market share. That’s too expensive and not efficient. Rather, they were buying capabilities that they could leverage across their portfolio and scale...

Shopping for an item online or via a mobile device is very different than purchasing an item in-store. The potential online advantages – convenience, choice, and price – must be matched with the disadvantages that come with the sensory deprivation of the eCommerce experience. There are many elements to online sensory deprivation, including the inability to closely examine, touch, feel, sample, smell or try on an item, or to solicit a quick opinion from a sales assistant or fellow shopper. The way online retailers and the brands / manufacturers counter this is with product or item content. The higher quality this online...

If you haven’t heard already, Walmart just announced a new content initiative looking to “build a transparent, global product catalog of all items that can be potentially transacted within the Walmart ecosystem,” according to Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce. “The Walmart catalog now exceeds 23 million items and we want every supplier to have the best content possible on Walmart.com. We’re now working with preferred content partners to streamline this process.” This newly launched content quality initiative is good news for suppliers. Great news actually. In layman’s terms, rather than spend mass amounts of resources...