Amazon

The story of the day, and maybe one of the most important of 2017, is that Amazon just agreed to purchase Whole Foods for $13.4 billion. This comes in the wake of Whole Foods’ investors looking for some leadership changes, namely because of dipping market share and plummeting stock prices. Amazon agreed to pay $42/share (a nice 27% boost from its current trading value) and, for now, will keep embattled CEO and founder John Mackey at the helm. This story, though, isn’t really Whole Foods. It’s Amazon, and with it, a move towards dominating the $800 billion brick and mortar...

In this episode, David talks with eCommerce & Amazon expert and consultant, Melissa Burdick. Listen to Melissa talk about the challenges that some large brands have with the transition from offline to online and what they can do to start winning online. Dave and Melissa also discuss the current Amazon price war, ways to structure your organization for eCommerce success, and what retailers are and can be doing to differentiate themselves from Amazon. Melissa spent a decade at Amazon and helped launch their CPG and advertising businesses, and was most recently VP of eCommerce at the Mars Agency. She now runs...