Case Study

Our team has been working with one of the largest toy companies in the world – Mattel – to help them overcome some fundamental challenges that every brand faces online: improving their overall content health, lowering out-of-stock rates, and streamlining third-party sales channels. This year, things have been heading in a very positive direction for the stalwart brand, so much so that Celebrate Magazine dedicated an article to Mattel’s eCommerce accomplishments.   This month’s Supplier Spotlight (a section devoted to how brands are investing in new technologies) talks a little bit about some of the key milestones my team hit for Mattel,...

According to a poll in 2016, UPS and comScore found that 51% of purchases (excluding grocery) are now being made online. Fortune Magazine also echoed that for the first time, consumers are shopping online for most of their purchases. Many analysts are now saying that a tipping point in consumer buying habits has occurred. With more and more online shopping studies highlighting similar trends, manufacturers, brands, and retailers are waking up to a changing retail environment that can no longer be ignored or managed with sub-par tools. Instead, those who can see the tsunami of demand and conversion steadily moving online are seeking best-in-class...