eCommerce

Learn how to sell online. Real-world case studies and market insights from the world’s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key...

Content Analytics, in partnership with Walmart.com, is rolling out a new capability that significantly reduces the time, effort, and resources for Drop Ship Vendors (DSVs) to get their items setup with Walmart.com. With this new capability, Content Analytics can reduce time-to-market for DSVs on Walmart.com from upwards of five weeks to under 10 days. Our technology, combined with a direct line to Walmart.com’s API, allows us to automate the process for item setup. Until now, this has been a very manual process that could take up to five weeks. What this means for DSVs is they can now get their products to...

SmartLabel™ is an initiative from the Grocery Manufacturers Association (GMA) to provide increased access and visibility to nutritional information. As part of the initiative, Content Analytics has been selected by the GMA to present at its upcoming SmartLabel™ event. Content Analytics will be presenting an overview of its SmartLabel™ capabilities on April 14, 2017. More and more, consumers are looking for helpful information before making choices about the food they buy. By participating in SmartLabel™ brands are giving consumers the information they need in an accessible, easy to access digital format. With the Content Analytics' SmartLabel™ solution, we do the work for...

eCommerce is growing at an alarming rate and many brands have limited eCommerce presence. By using certain best practices, they can quickly establish strong positions online. This exclusive new eBook, explores the top seven plays that are crucial to winning online, including: Ensuring that your products are set up and listed online Keeping your products in stock Having best in class product presence Setting the right prices Implementing on-going operational visibility Having centralized content management Adopting an agile approach   To learn all of the steps brands can take to win online, download eCommerce Playbook for Brands: How to Win in eCommerce. [mkd_button...

Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way. Walmart was not trying to buy market share. That’s too expensive and not efficient. Rather, they were buying capabilities that they could leverage across their portfolio and scale...