Content Analytics
First Mover Report

Online Retailers Know About Every Price Change. Now You Can, Too.
Get Your First Mover Report

Our First Mover Report removes the “who moved first?” question in pricing erosion scenarios.

Brands are well aware that retailers move pricing without notice or warning. In the absence of software intelligence to match the speed of the retailers’ algorithms, brands can’t collect enough data to prove which online retailer moved the price first and by how much.

WITH FIRST MOVER:

Brands now have the evidence they need to substantiate a conversation with those retailers about product pricing. Brands see, in real-time, which retail site moved the price first, when they did it, and at what rate.

First Mover Functionality

  • Records and reports how often retailers moved their pricing and who moved first
  • Compares prices of identical products across multiple retailers
  • Identifies, tracks, and monitors price changes every day, hour or in near real-time
  • Delivers alerts directly to your inbox
  • Complements Content Analytics’ existing MAP and MSRP pricing violation reports
  • Identifies and tracks margin improvement opportunities
Get Your First Mover Report

How it Works

CHOOSE WHAT PRODUCTS TO MONITOR

We upload matching products, across multiple retailers that you want to monitor and start tracking the pricing history right away. Our intelligence engine updates pricing information at intervals you select, including in near real-time, to give you the most accuracy possible.

SEE WHO MOVED FIRST AND HOW OFTEN

The report immediately identifies, by customized time frame, how many times a single retailer has moved the price and which has moved it the most frequently. 

MONITOR WHAT’S MOST IMPORTANT

Sort by product name, UPC or product number to see the most important products on top. Flexible customization options include searching by an individual product name, and an alert functionality sends out an email whenever a retailer lowers its price.

VISUAL CUES MAKE IT EASY

A color-coding system provides a visual cue to signal if the price has been moved and records both the original and the reduced price in a single field.

Get a Snapshot of Who Moved First on Your Product Prices