Content Analytics Launches Negative Review Early Warning System
Get Negative Review Alerts in Near Real Time
Recently, a customer approached us with a critical business challenge. Some of their products had had a manufacturing defect that had gone undetected in their supply chain. It took them far longer to find out about the problem than they would have liked. They tweaked their business practices to ensure that mistake couldn’t repeat itself.
The company’s eCommerce leadership was also tasked with figuring out how they could get an early warning system in place and they concluded immediately that online shopper reviews were one of the best leading indicators of shopper satisfaction, or, as with this case, dissatisfaction.