Brands around the world deserve clear expectations on core capabilities and services provided by Content Service Providers and the market. With Content Quality being one of today’s highest priorities for brands, Content Syndication is an area where brand leaders must deliver clear and realistic expectations.
Unfortunately, setting clear expectations has not always been a top priority for many CSPs. Instead, brands have had to manage through unrealistic expectations and over-promising which has led to missed timelines and revenues.
The Content Analytics’ Truth In Syndication™ initiative disrupts this trend of misinformation in the market and provides brands with the information and expectations they deserve to manage their products, content and revenues online.